ENTER THE GROWING WORLD OF RETAIL WINE

THE MARKET

Americans are waking up to the world of wine. After years of stagnation, the American wine market is set to become the top market in the world in the next 3-5 years. Health benefits, dining habits, socializing and the young adult market have all combined to propel this change in American drinking habits. For the first time, wine last year became the number one alcoholic beverage of choice, surpassing beer and spirits.

According to a recent article in the Wall Street Journal on wine retailing, the American wine consumer has become more knowledgeable about wine and wine retailing has had to change. A drab, poorly presented and dirty, dusty store is no longer acceptable. And the big box store concept is just that, with little or no wine-savy consultants to recommend selections. The story points out the trend toward pleasant places to shop with very personal service and features like Simply Wine & Gifts Internet tasting records, maintained in real time for each customer.

WHY SIMPLY WINE AND GIFTS?

To put it Simply, we’ve taken most of the guesswork out of the wine business for you. Wine is a complex, complicated, global business. There is a vast difference between knowing wine and knowing the wine business. While prior wine know-ledge is helpful, it isn’t necessary. We’ve put it all together and made it work, including custom software and POS systems. As a Simply Wine & Gifts franchisee, you profit up front from this proven concept, systems and business plan.

Here are just some of the benefits of a Simply Wine & Gifts Franchise

TRAINING & SUPPORT

Hands –on in-store training in the real world. Proven methods to help you become more profitable, quickly. Over sixty hours of hands-on, in-store and classroom training by the Simply Wine & Gifts staff. We’ll show you inventory management, pricing, selling techniques and strategy, how to buy and choose wines, and the how-to of sourcing profitable accessories. Then we’ll show you how to effectively train your employees to make retail wine sales and how to buy and retail profitable gifts and accessories. How to promote and conduct wine dinners, wine education and tastings that bring you business. But we won’t leave you after the grand opening is finished. Simply Wine & Gifts will has on-going training and business building through out the yearly sales cycle to continue with ideas to grow your business. And we will help you choose the best site for your new store given the demographics and purchasing trends in the area.

BRAND AWARENESS

Join a winning team with brand recognition with hundreds of customers and suppliers nationally and internationally. Simply Wine & Gifts is well known and respected in the wine business, with many key supplier relationships that can help get you the wines you need to be successful.

PURSHASING POWER

How to get highly allocated wines others don’t have. How to increase your margins with profitable accessory sales of racks, decanters, stemware, dishes and wine carriers. You will enjoy a group purchasing program where we pool orders of popular wines with other Simply Wine & Gifts stores and save money through volume purchasing and take advantage of special purchasing opportunities.

PROVEN BUSINESS PLAN

We know what it takes to make money in the retail wine business---and keep making it. If you don’t know where you’re going, you will never get there and the wine business is no different. You need a tested plan. We will help you structure your plan so it makes sense for your location…and cents for your new business. You need a proven system and we have it. Our plan includes location demographics and site selection, signage, how to negotiate a favorable lease, help with store fixtures, implementing your computer POS system, purchasing your opening inventory, setting up inventory and cash management software, and on to structuring a successful grand opening promotion.

ADVERTISING AND MARKETING

In addition to group advertising, we can show you how to do your advertising efficiently, choose your media and make your ad buys. How to use emarketing to increase sales and generate traffic, how to use the professionally-designed ad format we provide and how to use direct marketing and media advertising to build your business. We help with media plans, artwork, brochures, creative approaches, and media strategy.

WINE AS ART

Many think wine is an art form. But the business of wine is not. You need a dependable, proven business model, a plan to put into place that can insure your success in the business of wine retailing. Your success as a Simply Wine & Gifts franchisee is ultimately up to you, but we give you the solid foundation and systems based on our success and experience. Wine may be art-- but business is business.

CONTACT US

At 770-814-7780 or contact us for more information.